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Why Getting Permission is so Important for your Mailing List

In our last episode, we talked about the importance of allowing your mailing list users to “opt-in” to your newsletters, etc.
Josh Muirhead of Muirhead Marketing created an excellent post on his blog today: THE SIDE EFFECT OF NOT ASKING
In it he says:
If I don’t ask for Fries, I don’t get fries.
If I don’t ask for extra butter on my popcorn, I don’t get extra butter.
So why is it, when I give you my business card I get automatically subscribed to your eNewsletter? I didn’t ask for it. The value of your crafted eNewsletter is gone – because I’m not going to look.
I commented on his post:
I agree Josh, although I also know the temptation to add everyone I meet to my mailing list when the list is young, and needs growth.
I think that’s the “downside” of the ease of social marketing is the ease of social marketing. Hard to get past all the “fluff” and show people you really have something to offer.
I’d love to read your comments, thoughts and ideas about this. Please leave your comments below on this, or any post on our site!

Sharing your Expertise through Newsletters and Blogs

In this episode of The Barrie Business Show, we look at some great tools and ideas which will help you easily and inexpensively publish newsletters or blogs which will position you as an expert in your field, and drive business to your company

Show Notes and Links

Constant Contact

iContact

Business Plan Competition 2010

Debbie Ouellet, EchelonOne Consulting

Barrie Athletic Club

Barrie Chamber of Commerce

Greater Barrie Business Enterprise Centre

Blog Examples

Stay Tuned for Episode 2!

Pibworth Professional SolutionsEpisode 2 is almost ready to be published, and it’s going to be a great one!

Not only are we going to discuss upcoming business events in Barrie, and look at a fantastic tool you can use not only in your business, but personally…

We also have a great interview with Lauren Pibworth, of Pibworth Professional Solutions

Stay tuned!

Don’t forget to Smile. Don’t forget to listen.

In this first episode of  “The Barrie Buisiness Show”, we look at “The Barrie Chamber of Commerce”, and “The  Greater Barrie Business Enterprise Centre” – two great resources for businesses in Barrie.

We also look at “Evernote” – a great free tool that will change the way you capture, retrieve and use information.

Show Notes

Links mentioned in the show:

Greater Barrie Business Enterprise Centre
Greater Barrie Chamber of Commerce
Evernote

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Welcome to the Barrie Business Show

The Barrie Business ShowEach episode of the Barrie Business Show will provide business advice, introduce local businesses and organizations in Barrie, look at business and  technology tips that will help you run your business better and discover whats happening around Barrie that you’ll want to get involved in to network and grow your business.

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